E+J Luxury Cashmere Made in Italy

bag

Shopping Bag

You have no items in your shopping cart.

SHOP BY CATEGORY
E+J
eplusjstore@gmail.com

paypal
 

Press

  • E+J DANS FRANCE 2, TELEMATIN 25 NOVEMBRE, 2014

    LE CACHEMIRE AU FEMININ

    Plus que jamais la maille tire son épingle du jeu et en vedette le cachemire qui aujourd’hui affiche des prix plus que doux, il est au même prix que la laine…

    Et justement cette matière séduit de plus en plus de nouvelles marques qui à l’unisson en ont fait leur cheval de bataille.

    Coup de projecteur sur trois nouvelles marques lancées par des femmes qui veulent démocratiser avec style cette matière noble : Christine Duboué avec Cristie Garçonne, Carole Benaroya avec Kujten et Jane Cattani avec E+J.

    Ces trois créatrices autodidactes ne sont pas frileuses et se lancent dans la bataille du cocooning.

    Voir l'émission

    www.eplusj.com 



    présenté par Isabelle Chalençon

  • M Le Monde/24 December, 2011

    MODE - LES ACCESSOIRES JOUENT LE TROMPE-L'OEIL

    photo presse

    Après une première collaboration réussie l'hiver dernier, la créatrice dè bijoux Marie-Hélène de Taillac s'est à nouveau associée à la marque de cachemires italienne E+J et à l'atelier de broderie Lesage. Résultat : des gants précieux mais aussi des bandeaux, écharpes et bonnets sur lesquels sont tissés, avec des fils de soie et de laiton, ses bijoux signature. Comme ce joli bandeau inspire par la créatrice italienne Elsa Schiaparelli « serti » d'un trèfle à quatre feuilles et les gants brodés d'un bracelet aux gouttes de pluie colorées qui jouent les pierres précieuses. Ce travail minutieux, réalisé en exemplaire unique pour chaque modèle, a un prix. Qui frôle celui d'un bijou... 



    V.Ch

  • Style File blog - Style.com/ March 8, 2011

    ON OUR RADAR : MARIE-HELENE DE TAILLAC EMBROIDERED JEWELRY

    photo presse

    It’s not just short skirts and thin tops that are casualties of cold weather—jewelry can take a backseat in low-temperature dressing, too. But accessories aficionados who can’t bear to hide their rings and bracelets under woolly gloves are in luck. Their fellow obsessive, jeweler Marie-Hélène de Taillac, has teamed up with two of Paris’ best to offer a remedy: “jewelry” embroidered onto knit accessories. E+J, Emanuela Calvi and Jane Cattani’s primo Parisian cashmere house, provided the gloves and hats, couture purveyor Lesage did the embroidery, and voilà: trompe l’oeil rings and bangles, no cold hands required.



    The three collaborators—all of whom professed to be longtime fans of one another’s work—began with a one-ring glove that debuted in December at de Taillac’s Paris shop and www.eplusj.com; the collection has now grown to include scarves with an embroidery of de Taillac’s jeweled safety pin, headbands with a medallion, and several more gloves, including one with a tangle of gold chains.

    Rebecca Voight



  • MY BEST ADDRESS BOOK - YOUR FRIEND’S BEST PLACES AROUND THE WORLD, 11 January 2011

    BUZZ TENDANCES MODE : UNE BAGUE A VOTRE GANT GRACE A LA CREATRICE MARIE-HELENE DE TAILLAC

    photo presse

    Les créatrices de la marque E+J se sont associées à Marie-Hélène de Taillac et à la maison Lesage pour reproduire ses bijoux sur leurs gants.

    Emanuela et Jane sont deux amies d’enfance. L’une est passionnée d’art, l’autre de mode. C’est ainsi qu’elles créent leur marque, E+J, en 2006, une ligne de maille en cachemire pour femme. Des collections chics et de qualité grâce au meilleur cachemire made in Italie qui rassemblent pulls, pullovers, vestes, robes, robes-pulls, tuniques et autres accessoires.

    C’est en souhaitant combiner mode et confort que les deux créatrices ont eu la bonne idée de créer des gants brodés de bagues. Elles se sont associées à la créatrice de bijoux Marie-Hélène de Taillac et la maison Lesage a ainsi accepté de reproduire ses grands classiques sur le gant.

    Au lieu de porter la bague en dessous du gant, celle-ci est directement brodée dessus. Maintenant, plus de soucis avec vos bijoux!

    Le gant se décline en trois couleurs : bleu, pourpre ou violet. 150€

    Anaïs Guillemot




  • MADAME FIGARO, 31 December, 2010, TAMTAM MADAME

    Accessoires TROMPE-L'OEIL ET COUP DE MAIN

    photo presse

    Porter ces gants brodés de bagues relèverait-il du message subliminal à l'attention de la gent masculine? Parce qu'il est souvent inconfortable de porter une bague sous un gant, la créatrice de bijoux Marie-Hélène de Taillac a eu l'idée de faire reproduire par la maison Lesage les grands classiques de sa collection sur des gants en cachemire (E + J)

    150 € chez Marie-Hélène de Taillac, 8 rue de Tournon, 75006 Paris et sur www. eplusj.com

    Marie-Sophie de Brugada-N'Diaye




  • BE, Fashion Week, Nos Cinq Rendez-Vous Mode de la Semaine, 23 December, 2010

    LA BAGUE AU GANT

    photo presse

    Quand la reine des pierres de couleur rencontre le princesse du cachemire et le roi des broderies, nos mains délicates sont sûres de passer un hiver plus que précieux.

    Gants en cachemire E + J brodés par Lesage Paris pour Marie-Hélène de Taillac, 150 €. En vente chez MHDT, 8 rue de Tournon, Paris 6 et sur eplusj.com

    Emilie Faure




  • POINT DE VUE, Wednesday, 22 December & Thursday, 16 December, 2010

    JE LES VEUX ! LES GANTS E + J

    photo presse

    Quand le duo Parisien formé par l'Italienne Emanuela Calvi et l'Anglaise Jane Cattani, qui imaginent des collections de somptueux cachemires depuis 2006, s'associe à leur copine Marie-Hélène de Taillac, qu'on ne présente plus, tant ses bijoux, crées en Inde, où elle vie, nous font toutes envie, cela donne de ravissants gants brodés par Lesage. Dans une palette de coloris raffinés, les bagues trompe-l'oeil sont le détail chic qui fait tout. En vente chez Marie-Hélène de Taillac et sur www.eplusj.com.

    Kitty Russell




  • LE FIGARO, STYLE & VOUS, Monday, 20 December & Thursday, 16 December, 2010

    GANTS DE RIGUEUR

    Les bêtes de mode plutôt diurnes, vont fondre sur les longs gants en tricot imaginés par Marie-Hélène de Taillac et le duo Emanuela Calvi et Jane Cattani du label de cachemires E + J. Brodés de bagues cultes de MHT, ils font rimer chaud avec beau rigolo. (150€, 8 rue de Tournon à Paris ou sur www.eplusj.com.

    Dior Joaillerie-Horlogerie, as its name suggests, showcases both watches and the colorful jewels of Victoire de Castellane. Roses, both blooms and thorns, are displayed in doll-houses inspired by the brand’s “home” on Avenue Montaigne.

    The interior designer Peter Marino has transformed what was once an open space into small rooms, both on the main floor and up the Mansard-style stair well. Christian Dior’s favorite dove gray, but lighted with silver threads and with a focus on texture, emphasizes the house codes and brings an intimacy to the store that is very “Paris, Paris.”



  • www.FT.com, 17 December 2010

    ONE WEEK BEFORE CHRISTMAS. Don't panic - you can still find last-minute gifts that make it seem you have spent forever considering the recipient's innermost desires.

    E + J cashmere gloves: A jewel-like collaboration from MarieHélène de Taillac and cashmere experts E + J defines everyday luxe, £150 a pair, www.eplusj.com.

    Samantha Murray Greenway



  • ELLE, France, 17 December 2010

    MUST HAVE

    photo presse

    Un bijou brodé? Le gant prix de l'élégance!

    Gants en cachemire E + J, bague Marie-Hélène de Taillac brodée par Lesage - 8, rue de Tournon, 75006 - www.eplusj.com

    Lauren Bastide




  • New York Times / International Herald Tribune, Tuesday, 14 December & Thursday, 16 December, 2010

    Rocks of Ages

    PARIS, PARIS! A flutter of butterflies from the artist Damien Hirst against a décor in every shade of silver gray, is the backdrop for Dior jewelry on the Place Vendôme.

    Dior Joaillerie-Horlogerie, as its name suggests, showcases both watches and the colorful jewels of Victoire de Castellane. Roses, both blooms and thorns, are displayed in doll-houses inspired by the brand’s “home” on Avenue Montaigne.

    The interior designer Peter Marino has transformed what was once an open space into small rooms, both on the main floor and up the Mansard-style stair well. Christian Dior’s favorite dove gray, but lighted with silver threads and with a focus on texture, emphasizes the house codes and brings an intimacy to the store that is very “Paris, Paris.”

    SNOW WORLD When Marie-Hélène de Taillac was asked to bring her jewelry skills to gloves, she did not focus on gem-studded leather. Instead, the French designer worked with Jane Cattani and Emanuela Calvi and couture embroiderer Lesage to transform her delicate jewelry into “rings” decorating elbow-length cashmere gloves. Available on line from www.eplusj.com, the glittering gloves in various colors sell at €150 a pair.

    Suzy Menkes





  • http://www.vogue.co.uk/blogs.com, THE VOGUE BLOG, Monday 13 December, 2010

    Hand on Heart

    photo presse

    Diamonds may be a girl’s best friend but, in current times, cashmere should be similarly beloved. Stealth-luxe label E+J has collaborated with jewellery genius Marie-Hélène de Taillac to create these beautiful cashmere gloves (produced in Umbria). Each one features one of Marie-Hélène’s signature rings, exquisitely embroidered by Parisian haute couture embroiderers Lesage. The gloves are on sale exclusively in Marie-Hélène de Taillac’s Paris boutique (8 rue du Tournon, Paris 75006) and online at Eplusj.com


  • http://whatdominowants.blogspot.com, Monday, 13 December, 2010

    Patte de Velours

    photo presse

    Lorsque Emanuela Calvi et Jane Cattani lancent E+J, leur volonté est de proposer du cachemire d'une qualité irréprochable (et donc fabriqué en Italie) associé à des formes pures et modernes. Leur dernière création est un coup de maitre: froid oblige, gants oblige mais quid des bagues? Elles ont donc demandé à Marie-Hélène de Taillac de leur dessiner des bagues qu'elles ont fait broder par Monsieur Lesage sur des gants à la longueur Ava Gardnerienne et aux couleurs subtiles. Un must... Combien de jours avant Noël?

    Domino Lattes


  • Vogue.com US ,13th December, 2010

    Marie-Hélène de Taillac Bejewels Winter Warmers for E + J

    photo presse

    As cozy as they might be at this time of year, gloves are somewhat of an inconvenient truth for jewelry lovers like Marie-Hélène de Taillac. “With my hands all covered up in the winter, I miss seeing my bijoux,” laments the designer. In an effort to stay warm and bedazzled, de Taillac turned to friends Emanuela Calvi and Jane Cattani of knitwear label E + J with a sartorial proposition: Create a collection of cashmere gloves and, pardon the phrase, put a ring on it. The trio chose an elbow-length silhouette for heightened dramatic effect “like Rita Hayworth in Gilda,” says de Taillac, and enlisted the expertise of haute couture embroiderers Lesage to replicate her signature baubles stitch for stitch. “The rings are so beautifully executed they could be mistaken for the real thing!” says Cattani, who likes to accessorize her cashmere designs with the exquisite gems de Taillac sources from Jaipur in India. This is one rare example of form going hand in glove with function.

    Chioma Nnadi




  • http://thatsnotmyage.blogspot.com, Monday, 6 December, 2010

    HAND IN GLOVE

    photo presse

    Don't let the title fool you, this has nothing to do with the Johnny Marr v David Cameron tweet-off and everything to do with looking good and keeping warm. Over the last week I've come to the conclusion that anything prefaced with the word long; long socks, long gloves, long johns, is well worth investing in. And these gorgeous elbow-length cashmere gloves - the result of a clever collaboration between E + J cashmere and the French jeweler, Marie-Hélène de Taillac, whose beautiful rings have been realised by the legendary Parisian haute couture embroiderers, Lesage - make the perfect day-to-evening wrist warmers. So perfect in fact, that I might even keep them on in bed. Bed gloves, now there's an idea.

    E + J stands for Emanuela Calvi and Jane Cattani, two longtime friends and fashion experts (Jane used to work for Sonia Rykiel), behind the Italian cashmere company, creating clothes for 30+ women.

    And now let's take a closer look at the lovely ring detail:

    On sale exclusively in Marie-Hélène de Taillac's Paris boutique, 8 rue du Tournon, Paris 75006, Tel: +33 144270707 and online at www.eplusj.com.


  • Gala, January 2010

    photo presse


  • www.parispopcorn.com, 28 Oct.2009

    If diamonds are a girl's best friend then cashmere must totally be next in line!

    photo presse

    Did you know that dear Napoleon was the one who started the craze for cashmere shawls when he gave his wife, Empress Eugenie, seventeen of them (lucky lady!) and then she went on to make them fashionable...?

    Little did Empress Eugenie know that some time later two lovely ladies would take her lead in the world of cashmere fashion and turn it into an on-line boutique phenomenon selling everything cashmere from T-shirts to jumpsuits allowing lovers of cashmere to relish in a wide selection...

    This fabulous on-line boutique called E+J is run by two style crazed women Emanuela Calvi + Jane Cattani.

    I met up with Jane recently to chat about her passion for cashmere - Jane who is a Paris-based British ex-model and fashion editor (and also mom to French actress Sophie Cattani ) really knows her stuff - she tells me "we design what we want to wear, for us, for our daughters and for our friends. We design every item ourselves with clean lines that compliment the body using the best Italian cashmere. We're also very lucky to have a cashmere genius back in Italy who understands exactly what we want". Proof is in the picture below of Jane about Paris looking fabulously chic and cozy in cashmere...

    What I love most about this on-line boutique is that they personalize it by giving advice on how each piece should be worn, mixed together and accessorized - bliss! It's like getting advice from your own personal shopper...

    For the jet-setters out there they also offer a complete flexible wardrobe for packing for trips which include pull-ons for the weekend and even double-quick evening solutions - (just add a Hermès leather belt and a pair of lace-up ankle boots!)

    While Jane and I were talking about E+J's luxurious collection, the waitress accidentally spilled a glass of mineral water on Jane's long sleeve v-neck cashmere knit dress (gaaasp!) but Jane calmly patted it dry and told her with a smile 'don't worry dear, it's cashmere!' (phew!) ...Love it!

    ps: And it's totally perrrrrfect for the holiday season! www.eplusj.com

    Nirit Sumeruk


  • Daily Telegraph, 28 Oct.2009

    'EVERY DESIGNER WORTH TALKING ABOUT NOW IS A WOMAN' Prêt-à-rapporter: the women designers flooring the fashion world

    photo presse

    You come back from the collections with a head full of froth and confusion, but when the dust settles, you need to ask yourself: “What actually matters?” Now I come to write a list of the things I rate, it hits me. Just about every designer worth talking about now is a woman.

    Phoebe Philo’s acclaimed debut at Celine and the clamour around Isabel Marant’s show were the things that got women talking in Paris. In New York, Kate and Laura Mulleavy of Rodarte carried off the title of Womenswear Designers of the Year. And London’s new talent wave is overwhelmingly female: Mary Katrantzou, Joanna Sykes, Holly Fulton, Louise Gray, Natascha Stolle and Hannah Marshall.

    Aside from the catwalk, women with style and experience are stepping forward with wardrobe solutions that make complete sense. This week, Mint Velvet, founded by three women who picked themselves out of the ashes of Principles, enters House of Fraser Westfield, in London, after a national roll-out that’s triggering a great reaction. In Paris, the British stylist-turned-designer Jane Cattani and her partner Emanuela Calvi have put their cashmere knitwear collection, E+J, on the web.

    What they have in common is that they’re designed by people who know what they’re talking about. Women designers know business is tougher than ever, but they know what that means from the inside, as well as from reading the balance sheets. We’re spending less – but we’re far more demanding. At the same time, there is a general heartfelt moan that, even with money to burn, it’s near impossible to find anything to spend it on.

    This is the opportunity women designers see, which most high-street brands and luxury labels are blind to. At this point of the recession, where cheap throwaway fashion seems like a waste of money, these women are offering delightful clothes honed for the long haul. They’re the ones to put money on now.

    E+J

    The sight of Jane Cattani, a British ex-model in her fifties, nipping around the Paris shows on her bike or careering off to a cocktail party in her mini is a head-turner. Her personal style - a system of dressing in her favourite knits, spiced up with sexy belts, heels and the occasional blazer - is honed to Parisian standards of economically chosen chic, made practical by a sensible streak of Englishness.

    After working as a PR at Sonia Rykiel and Dior, Cattani decided to put her knitwear know-how to use. With her Italian friend Emanuela Calvi, she created E+J, a small collection of luxury cashmere that combines in multiple variations for working, travelling and dinner dressing. See eplusj.com

    Sarah Mower


  • www.interviewmagazine.com

    Bruno Frisoni: Paris’s Shoe Prince Turns Ten

    photo presse

    On Sunday night, Bruno Frisoni celebrated the 10th year of his footwear collection by turning his shoebox boutique on the rue de Grenelle into a boite, where friends and collaborators collected after Sonia Rykiel's show. If Walt Disney were to create the perfect French designer character, the whippet-thin Frisoni with his mischievous Mona Lisa smile and arched brow would be his model. "He treats shoes like clothes," says stylist Haidee Findlay-Levin, "they're pleated, covered with flowers, ruffles and zippers."

    On hand as well were Plum Le-Tan, the mother of book bag designer Olympia, with her chum, Jane Cattani whose Italian-made cashmere collection E+J, a Paris fashion insider secret, has just gone online at www.eplusj.com , and Marko Matysik, whose inventive belts are another insider fave. The noughties have really been Frisoni's decade and as he says himself "I'm everywhere." Under his creative direction since 2003, historic French shoe label Roger Vivier has returned to its former glory and then some.


  • Women's Wear Daily

    Ones to watch

    photo presseSweater girls Over a long and illustrious career as a stylist, editor and public relations director for the likes of Christian Dior and Sonia Rykiel, unfailingly chic Jane Cattani has seen her fair share of sweaters.

    Still, the quest for the prettiest necklines, most flattering shoulders and armholes and perfect proportions inspired her to launch her own knitwear label in collaboration with longtime friend Emanuela Calvi, a Roman-born beauty whose background is in politics but whose first love is also fashion.

    Their debut collection, E + J, will be unveiled during Paris Fashion Week and will target select fashion stores worldwide. The 15-piece line, all in black cashmere or a cashmere-silk-wool blend, is the product of a painstaking search for the right factory (in Italy's Umbria region), the right sleeve lengths and other details that add up to effortless day-to-evening chic.

    "I always live in sweaters," said Cattani, partial also to extra long sleeves that can warm her thumbs. Ditto for Calvi, who said the aim is to create pieces that can mix easily with designer clothes and endure several seasons.

    Standout styles include a key-hole sweater with Chinese airs and a shawl-collared two-ply cardigan with a cozy knit belt. Shapely skirts, pull-on pants and a sweater dress round out the compact line. Wholesale prices range from 90 to 200 € ($107 - $238) for cashmere, and 70 to 120 € ($83 - $143) for the cashmere blend. The niche collection will be sold by appointment at 69 rue de l'Université : +33 (0)1 45 51 42 63.

    Miles Socha


  • International Herald Tribune

    Fashion File

    Here are a few emerging designers worth checking out.

    Keeping cashmere in a chic frame is the mission of E + J, the label of the fashion editor, British-born, Paris-based Jane Cattani and the Roman politico Emanuela Calvi. Their portrait necklines scooping, square-cut or shawl-collared are designed to frame the face and team up with knitted skirts and leggings for day into night.

    Suzy Menkes


  • Vogue US

    Jane Cattani

    This Brit in Paris pairs her own chic cashmere separates with big-time European labels.

    The sweater set I've just opened a small business selling cashmere knits with Emanuela Calvi, my lifelong friend. It's sixteen pieces, and we call it E + J. I've been around Parisian fashion all my life, first as a model for Pierre Cardin, then as a press officer for Sonia Rykiel and a stylist. I love clothes and pratically live in my sweaters. So Emanuela and I put our heads together and worked on the idea of knits you mix with more expensive fashion - which is how we both dress. They're things you can wear at any age, if you know how to put them together.

    Oldies but goodies Because I'm tall and angular, I can't wear fussy things. I don't like feeling too dressed up, and it's a big mistake to overdo the sexy look. Being older, you learn to keep to your own style. So, really, my wardrobe is full of the sameshaped pieces I've been buying , wearing, putting away, and bringing out again for 20 years - pencil skirts, narrow pants, slips, knits, and slim-tailored jackets. It's a bit like a vintage-wine cellar : You lay things down till the moment's right to wear them. Like my Dior Smoking and my John Galliano houndstooth suit from his Pin Up collection in 1995. I'll give that an airing again this fall.

    photo presseThis is in I dress to accentuate my legs. I love skinny pants and have tons of Balenciaga and three-quarter crops I've collected over the years - black eyelet ones from John Galliano, stretch satin ones from Chanel. We designed E + J leggings to do that job, to put under a tunic or a dress, with high heels. I have to have heels. They give you a certain poise.

    Elegantly waisted I'm always layering oversize sweaters on top of my satin Sabbia Rosa camisoles, which I have in every color. It's important to feel feminine in some way. Belts are important if you love sweaters; my wide leather Prada one has come out again recently, and a leopard Gaultier. The key, to me, is that you shouldn't take yourself too seriously. Play with your clothes. Have fun out of them !

    Sarah Mower


  • Vogue.co.uk

    The Cashmere Couple

    photo presseFor a duo that describe themselves as "style crazed women", hot new cashmere designers Emanuela Calvi and Jane Cattani have conversely created a collection which aims to complement any style, rather than inflicting it's own. E+J cashmere will be unveiled during Paris Fashion Week, although having been snapped up by Browns, Barneys and Colette prior to their debut, this "capsule" collection can already boast impressive status. The success of the "luxurious, lightweight cashmere" lies in its basic 'concept' - simplicity, and therefore variability.

    Jackets, sweaters, leggings, skirts, dresses and tops come in an unembellished colour range of black, fawn and charcoal grey, to allow for "a complete flexible wardrobe". Alleviating too much variety and detail means these are "ideal knit pieces that merge into the way women dress every day". However, like all timeless fashion staples, Calvi and Cattani have had to be incredibly "picky about necklines, sleeve-length, how skinny the body should be, and where the shoulder should sit".

    With a combined history in architecture, photography, modelling, editing and styling, there is no doubt these two make a dynamic pair with a natural affinity for shape and style, and their collection is sure to become every girl's fashion favourite. E&J Cashmere will be presented in Paris from October 2 to 12.


  • Harper's Bazaar Australia

    photo presse


  • Madame Figaro

    C'est le cachemire qu'elle préfère

    photo presse"Jane a dit..." Sous ce titre, cette belle Anglaise longiligne, toujours sur talons hauts, donnait dans "le Figaro" ses conseils de pro pour être tendance juste ce qu'il faut! Normal : en matière de mode, Jane Cattani est une référence; elle fut attachée de presse chez Sonia Rykiel, directrice de la communication chez Dior, collaboratrice au "Harper's Bazaar" avant d'être styliste photo pour "le Figaro".

    Aujourd'hui, avec son amie Emanuela Calvi, elle se lance dans une nouvelle ligne de cachemire : E+J. On craque pour sa petite robe boule, ses pulls au large décolleté, ses leggings, ses jupes à godet, le tout, comme il se doit, "made in Italy". Les modèles s'arrachent déjà chez Colette (de 235 € à 550 €), Barneys (New York ou Beverly Hills) ou Browns (Londres)...des points de vente archisélectionnés ! Charlotte Gainsbourg et Fanny Ardant sont déjà mordues !


  • Milano Finanza

    Il cashmere di Madame Pallesi sbarca a New York

    photo presseTra le signore bene è già un must. Del resto la prima collezione, quella primavera-estate 2007, appena presentata a Parigi è andata a ruba. A lasciarsi tentare dalla scommessa di una linea in solo cashmere sono state due amiche di lunga data, Emanuela Calvi, moglie di Lorenzo Pallesi, ex numero uno dell'Ina e dell'Acquedotto Pugliese, e Jane Cattani, da anni appassionata osservatrice della moda d'oltreoceano. La nuova collezione battezzata E+J, e prodotta in esclusiva da alcuni maglifici italiani, occupa già le vetrine di Barneys sulla Madison avenue a New York, ed è stata richiesta nelle boutique più sofisticate di Londra, Parigi, Dallas e Beverly Hills. Nelle prossime settimane i pull e i cardigan di E+J arriveranno anche a Berlino, Tokyo, Sydney e Seattle.

  • International Herald Tribune

    For new stars of the runway, youth isn't all

    PARIS : With youth being fashion's Holy Grail, the figure 40 is up there with the other F word. Yet a recent crop of 40-plus female designers - with labels like Easton Pearson, Miss Italy, Sophie Theallet, Bella Freud and E+J - are proving that mature years can equal knowledge and experience.

    photo presseSarah Lerfel, the chief buyer at Colette, the cutting-edge Paris boutique that carries some of the lines, describes them as having an attitude that is "free of pretension" and creating "good basics with a lot of passion." These women - often mothers - are extremely attractive and more into enhancing their attributes than fussing about their size. Most say they feel more confident in their 40s than they did in their 30s. And they remain gripped by their clients' feedback for the simple reason that their own lines often came about because they couldn't find what they were looking for...

    ...Emanuela Calvi and Jane Cattani use a factory in Umbria for their E + J cashmere line. They described their designs "as very feminine" but never "complicated or fussy."

    Ideal to travel with, aside from the sweaters "with careful neck detail and extra-long sleeves," there are leggings for winter and tunics for summer. Cattani, a Paris-based British stylist and former magazine editor, stresses the fun of working with the Rome-based Calvi. "Having different styles, we throw ideas at each other," she said. To spare expense, they do everything themselves and "reduce according to orders." (www.eplusj.com)...

    Natasha Fraser-Cavassoni